The Vitruvian Man
People are always asking me where my logo is from as they say they recognise the idea. The Vitruvian Man you see in the logo is from a drawing by Leonardo Da Vinci from 1490. The original drawing shows a man superimposed in two positions with his limbs contained within a square and a circle. The drawing and text are referred to as the "Proportions of Man". This masterpiece is stored in Venice and only showed to the public very occasionally however, many replicas have been made.
This is my favourite piece of art and I have always found Leonardo's work extremely inspiring. Leo was not only the artist we all know who also painted the Mona Lisa - but an anatomist, architect, musician, scientist, geologist, botanist, historian and the list truly goes on and on (ever feel like an under-achiever?). This man was crazy-smart (literally), and I personally cannot get over how he came up with some extremely accurate estimations of the human anatomy purely from palpation and dissecting cadavers hundreds of years before we had the luxury of X-ray and MRI technology that we have today.
The Design Process
My main goal here was to create something that with this amazing piece of art whilst ensuring I fully respected the original proportions. The below pictures show how the logo can blend into the original without much difference apart from the colour and modernised styling.
 |  |  |
An Accurate Representation
If I do say so myself, I am very happy with how this project turned out.
RSS Feed
